This campaign was designed from the ground up to increase digital traffic, awareness, ratings and revenue for the SPEED network… and it delivered. A multi-platform programming and marketing campaign and sweepstakes featured digital consumer engagement, sponsor integration and cross-promotion with leading men’s magazine, MAXIM
The annual SPEED Dream Ride was created to ignite the passions of every person who has ever loved a car and actively engage that audience with a multi-platform programming and marketing strategy. Anchored by a month-long program marathon featuring premiers of new original programs, consumers were given the chance to win a prize only SPEED could deliver: private track time on some of the most iconic tracks in the country, like the Laguna Seca and Sonoma raceways. 10 lucky winners spent 5 days and nights driving Indy cars, stock cars, supercars, monster trucks, drift cars and racing bikes with motorsport legends like Mario Andretti, Tanner Foust, Kyle Petty and Dennis Anderson.