Ocean Health Index News Series
project name

Ocean Health Index News Series

description
  • Client:

    Conservation International

To spread the word about Conservation International’s new Ocean Health Index, our veteran broadcast journalists and multimedia content producers worked closely with the Conservation International marketing team to maximize the organization’s digital assets and create a ten part series of ready-to-air, compelling and authentic broadcast news stories that aired in markets across the country – extending the reach of the brand, raising its visibility and elevating its position as a thought leader and conservation innovator. From initial content audit and editorial strategy to producing, writing and narrating the news stories, the team brought the brand to life in living rooms and local newsrooms nationwide.