HGTV DREAM HOME GIVEAWAY
project name

HGTV DREAM HOME GIVEAWAY

description
  • Client:

    Scripps Networks Interactive

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From concept to content generation to campaign kickoff and beyond, the creator of the multi-platform “HGTV Dream Home Giveaway,” Millennimedia founder Lila Everett, seized consumer awareness, established market share leadership, and dramatically increased viewership and revenue. A prime example of excellence in entertainment marketing, the HGTV Dream Home is a wildly popular and profitable brand-defining consumer franchise.

The Dream Home engages millions of television viewers by capturing their imaginations and tapping the power of the audience’s universal desire to own a stunning state-of-the-art home. The sweepstakes kicks off each year with a television special and digital media showcasing the fully furnished, custom-built million-dollar home. The call to action to “Enter online to win the HGTV Dream Home” drew more than 81 million entries in 2012 alone.