DISCOVERY NETWORKS INTERNATIONAL
project name

DISCOVERY NETWORKS INTERNATIONAL

description
  • Client:

    Discovery Networks International

Developed international market strategy to seize global ownership of the lifestyle entertainment category. Chaired cross-functional team of internationally diverse senior executives. Set vision, led development and brand proposition resulting in the international launch of a portfolio of lifestyle entertainment with the introduction of 3 unique networks; Discovery Travel & Living, Discovery Home & Health and Discovery Real Time.

Achieved distribution of 86 million subscribers in 90 countries at launch.