ABC COMEDY NIGHT Sweepstakes
project name

ABC COMEDY NIGHT Sweepstakes

   

description
  • Client:

    ABC and Diet Pepsi

This commercial was part of a multi-media campaign created in partnership with ABC’s National TV sales and Diet Pepsi. The integrated marketing effort aired over a two-week period on the network, driving viewers to watch the popular ABC comedy series “Modern Family” and then to register to win valuable prizes on an ABC micro-site, RefreshYourFamily.com. The campaign tag line “refresh your family” was carried throughout all web advertising and on-air promotion.